8 top trends 2021 - Your opportunities for innovation
We all know: The complexity and speed of trends have increased dramatically in recent years. Our network of scouts and analysts continuously cluster the most important topics. Take a look at our top trends 2021 and use them to define potential fields of innovation for you!
#1: 1.5 meter economy
During Covid 19 and the associated measures to limit contacts and maintain distance, business models based on capacity utilization come under massive pressure. New store concepts and branches of business that enable and reinterpret space are emerging.
#2: Remote X
Remote X describes the transformation and substitution of everyday activities and analog experiences into digital processes and virtual services. Remote Working is the manifestation of Remote X in everyday business life, but also former everyday analog services can be virtualized through remote technologies.
#3: Purification
Whether in the crowded subway, in a car-sharing car or with an infant at home - the need for hygiene and cleanliness is becoming increasingly present in all situations. One challenge will be to reconcile the risk of epidemics with the Sharing Economy.
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Once a month we will inform you about exciting trends, their chances and opportunities for companies. We also deliver further informative fields of innovation and dates that you should not miss.
Different services enable people of all ages to expand their knowledge base and skills at any time. Through apps, online courses and virtual reality content, learning takes place regardless of location, multi-dimensionally and lifelong.
#5: Retail Automation
The automation of trade through technology and appropriate software helps to accelerate the buying process from inspiration to completion. Retail Automation makes shopping more convenient for the customer and reduces the retailer's ongoing costs. Retail Automation can be used for direct customer interaction as well as for backend processes.
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Digital Tribes are communities of interest that group around a specific topic and use digital services to constantly exchange information on that topic only. A large number of niche communities are emerging around the most diverse content, each with their own codes, behaviors and forms of communication.
#7: Climate Foodprint
Particularly in the area of nutrition, the desire for regional, ecologically grown and plant-based food has been very great since the large ecological footprint of agriculture and especially animal husbandry has become known. The call for transparent labels is becoming louder and the CO2 emissions of individual foods are being stated as precisely as possible to create awareness.
#8: Lab to table
Tomorrow's food often no longer comes from the field or stable, but from the laboratory. With technically optimized nutrients from the bioreactor, the insect colony or the vertical farm, a growing world population should be efficiently fed.
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Once a month we will inform you about exciting trends, their chances and opportunities for companies. We also deliver further informative fields of innovation and dates that you should not miss.
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The Heidenheimer Zeitung is a German regional daily newspaper. For several years now, we have been accompanying the management on its way to an innovation strategy.
Virtual events open up new possibilities in event design and bring concrete advantages, such as cost and time savings. We adapt our digital event formats to your needs in terms of content and visuals.
Find out which technologies will have the greatest influence - also across the industries - and which ones will significantly advance the development of new innovations in just a few years. Be inspired!
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