Strategic innovation work with the Trendmanager
EWE has integrated a digital trend management tool in the shape of the TRENDONE Trend Manager for pooling trend knowledge and using it collaboratively for the corporate strategy.
The EWE Group faces enormous challenges when it comes to providing the best solutions for its customers in the fields of energy, telecommunications and information technology.
Trendmanager as a central tool for trend work
Systematic development of Group-wide trend management
Corporate foresight of 5-10 years for strategic future-related topics and the alignment of innovation and strategy activities
Collaborative trend and innovation work with the in-house EWE trend community
The Trendmanager in business practice
EWE makes content, evaluations and projects available in the Trendmanager centrally and transparently. The consolidated trend knowledge is beneficial to strategy and business development, but is also available to all employees.
“As a central tool, the Trendmanager helps us to generate new ideas, channel the information, as well as supply our strategy process, innovation management and trend community with the latest information and rankings.”
Services and solutions
To be able to identify possible futures and prepare for them in a structured way, EWE uses the Trendmanager from TRENDONE as a central tool for trend work and as an information platform.