Innovation with impact.
More weight for your
innovation projects.

With TRENDONE as your strategic innovation consultant, you will systematically identify the most valuable opportunities for innovation. Together, we will develop an effective innovation strategy and continuously strengthen your future sustainability.

Systematic trend management.

For efficient innovation work.

With TRENDONE, you can set up an end-to-end trend management process. We use trends as an effective tool to add a greater impact to the entire innovation process.

Turning point in Europe.
The effects of the war in Ukraine.

The TRENDONE Trend Impact Wheel shows what influence Putin’s war will have on companies, which trends will grow in relevance, and what innovation teams must now focus on.

White paper on trend and innovation management

Introduce systematic trend management and professionalize innovation processes
  • Focus on innovation teams in SMEs

  • 5 phases of trend management
  • Establishing corporate foresight
     

TRENDONE white paper on trend and innovation management keyvisual eye-catcher

Innovation Drivers 2021+

In the global competition for the markets of the future, the gap between the DACH, USA and China is getting bigger. How can the companies in the DACH region address this development?

To find answers, TRENDONE conducted a cross-industry, qualitative survey of 45 companies in the DACH region on innovation drivers for 2021 and beyond.

Learn more
Our Trend Universe

The TRENDONE Trend Universe features the most relevant change phenomena

  • 17 mega-trends
  • 109 macro-trends
  • High-resolution mega-trend map
Discover

Trends 2022

Anticipate the developments and react agilely

The trend experts from TRENDONE present you with three macro-trends which represent relevant developments that your company should react to and prepare for.

An Update for your systematic trend management.

Discover

Efficient innovation work with systematic trend management

The flywheel for successful innovation: our end-to-end approach to systematic trend management will make your innovation projects even more effective.

Trend scouting
Trend scouting
Trend identification & monitoring

Innovations with the potential to make changes: with our 360-degree method of micro-trend research, we identify trends and signals from all around the world. Permanent scouting and cross-industry research are the basis for detecting trends early on.

Trend Radar
Trend Radar
Relevance & degree of maturity

The company-specific relevance evaluation of trends and the classification of their degree of maturity in the individual Trend Radar enable an early awareness of innovation opportunities and strategic alignment.

Innovation Areas
Innovation Areas
Action Areas & future potential

The identified topic and focus areas with the greatest future potential form the core of the innovation strategy. Focusing on the most valuable innovation opportunities is also the starting point for concrete innovation and product development processes.

Communication
Communication
Targeting & Reporting

The communication phase of trend management is all about the specific targeting of different stakeholders in the company. Communication and reporting with suitable output formats, such as Radars, studies and events, are relevant components for the effectiveness of systematic trend management.

Monitoring
Monitoring
Monitoring trends & innovation areas

Continuous monitoring enables companies to react quickly to relevant changes. The specific Trend Radars and innovation areas are updated regularly. AI-based monitoring makes it possible to support the entire process in the Trendmanager.

Trend scouting
Trend Radar
Innovation Areas
Communication
Monitoring
Trend scouting
Trend identification & monitoring

Innovations with the potential to make changes: with our 360-degree method of micro-trend research, we identify trends and signals from all around the world. Permanent scouting and cross-industry research are the basis for detecting trends early on.

Trend Radar
Relevance & degree of maturity

The company-specific relevance evaluation of trends and the classification of their degree of maturity in the individual Trend Radar enable an early awareness of innovation opportunities and strategic alignment.

Innovation Areas
Action Areas & future potential

The identified topic and focus areas with the greatest future potential form the core of the innovation strategy. Focusing on the most valuable innovation opportunities is also the starting point for concrete innovation and product development processes.

Communication
Targeting & Reporting

The communication phase of trend management is all about the specific targeting of different stakeholders in the company. Communication and reporting with suitable output formats, such as Radars, studies and events, are relevant components for the effectiveness of systematic trend management.

Monitoring
Monitoring trends & innovation areas

Continuous monitoring enables companies to react quickly to relevant changes. The specific Trend Radars and innovation areas are updated regularly. AI-based monitoring makes it possible to support the entire process in the Trendmanager.

Over 200 customers who trust us

Newsletter

Our monthly newsletter keeps you up to date with innovative micro-trends, informative background stories, digital innovation tools, free webinars and the latest trend appointments. 

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THE "WHY" AND OUR MISSION

We believe that you have to learn the ability of permanent transformation. TRENDONE systematically enables you to lastingly innovate your company by yourself. This is not solely the task of a single department. Your company’s ability to innovate concerns your entire organisation, processes and products – but mainly it concerns the mindset of your employees. After all, the future begins in the mind.

„For us, it’s all about using trends as an effective tool to help the innovation process become more effective.“

Thomas Haubold, Senior Innovation Advidsor

Trendmanager

Your tool for trend-based innovation work

The Trend Manager is the tool for your strategic work with trends. Lay the foundation for effective innovations.

Discover the benefits now
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