Picture of the Future

Understand what your world will look like in 5 to 10 years

You know your current strengths. But how is your market environment changing? Which technologies are driving this change? And where are new opportunities emerging for your company? The Picture of the Future provides concrete answers — as a collaboratively developed vision of the future with robust future theses. •  Customer perspective, market structure, and trend analysis in a unified view •  Concrete future theses as a basis for decision-making for all stakeholders •  Flexible, can be delivered as an in-person or digital workshop
Kundenperspektive, Marktstruktur und Trendanalyse in einem integrierten Bild
Konkrete Zukunftsthesen als Entscheidungsgrundlage für alle Stakeholder
Flexibel als Präsenz- oder Digital-Workshop durchführbar
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Person geht in einen hell erleuchteten, schmalen Durchgang in einer dunklen Umgebung.
200+ companies are shaping the future with us

Why strategic planning fails without a future vision

Strategic decisions require a common foundation. Yet, this is precisely what many organizations lack — because the future seems too abstract, too vague, or too distant.
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No shared vision of the futureDifferent stakeholders, different assumptions. Without a shared vision of the future, there is no basis for coherent strategic decisions.

"We talk about strategy, but everyone has a different idea of what the world will look like in 5 years."
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Trends remain outside the strategy Trends are observed, but not systematically projected onto one's own business model. Dynamics of change are recognized too late.

"We see the world changing, but not what that specifically means for us."
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Innovation work without strategic orientationWithout a clear future vision, innovation projects lack strategic direction. Ideas emerge but remain unprioritized.
 
“We have many initiatives, but no shared vision of the future we want to invest in.”

The Approach

Connecting status quo, trends, and customer perspective into a tangible future vision

The Picture of the Future examines your future from various perspectives and condenses these into concrete future hypotheses that permanently strengthen your innovation efforts and strategic decision-making.
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Assessing the current state Where does your company stand today? We analyze your product segments, competitive landscape, and value chain as a starting point for a well-founded future outlook.
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Projection of Relevant Trends Which technologies, transformative trends, and market changes are truly relevant for your business model? We identify the crucial drivers and apply their dynamics to your specific structures and processes.
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Future Hypotheses as a Basis for ActionThe combination of customer perspective and changing market structures culminates in concrete future hypotheses, serving as a common basis for strategic decisions and innovation initiatives.

A future vision supported by all stakeholders

Picture of the Future Workshop

“We need a common, robust picture of what our market and our company will look like in 5 to 10 years.”

Whether on-site or fully digital — the Picture of the Future is developed as a moderated workshop project with your leadership team. The result is not an external report, but a jointly developed future vision that all participants understand and support.

What you receive:

Zukunftsbild Ihres Branchen- und Unternehmensumfeldes in 5-10 Jahren
Konkrete Zukunftsthesen mit Ableitungen für Innovations- und Handlungsfelder
Schriftliche Dokumentation aller Workshop-Ergebnisse
Stärker gemeinsame Entscheidungskraft aller beteiligten Stakeholder
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Our Approach

From status quo analysis to a tangible vision of the future

Our approach combines industry-specific trend analysis with a customer-centric perspective and consideration of evolving market structures. This creates a future vision that is strategically sound.
1. Status Quo Analysis

Joint assessment of your current situation: Product segments, competitive landscape, and value chain are systematically examined. Strategic objectives are identified and categorized.

2. Relevant Trends

Identification of trends, technologies, and transformative phenomena with a real impact on your business model. Industry-specific trend assessment and projection onto your structures and processes. Together with your team.

3. Future Theses

We consolidate and condense the current status and trend analysis into a clear picture of your industry and business environment. This leads to the derivation of action areas, evaluation of key technologies, and initiation of concrete measures.

Project Example

EOS GmbH: Future Learning Journey 2030

Picture of the Future | Technology Company
What trends are accelerating the "future of learning" and what technological drivers are crucial for this? EOS used the Picture of the Future to strategically realign learning and knowledge transfer within its own company.
Download Case Study
Frau nutzt Laptop für Videokonferenz, eine Hand auf der Tastatur, die andere an der Maus.

Project Example

VDMA: Future Vision for the Print Industry 2030

Picture of the Future | Industry Association
How can the current strengths and potential of industry participants be leveraged, and what do the central influencing factors mean for the print industry in 2030? Together with the VDMA, TRENDONE developed a concrete vision for the future that serves as a strategic foundation for the entire industry.
Drei Personen diskutieren über Notizen und bunte Zettel auf einem weißen Tisch.

Project Example

MLP: Advisor-Client Interaction 2025

Picture of the Future | Financial Services
What will it feel like to be advised by MLP in 2025 — and to work as an advisor? The Picture of the Future provided MLP with a shared vision for the transformation of the advisor-client relationship.
Frau schreibt Ideen auf Haftnotizen an Wand, eine andere Frau beobachtet den Prozess.

Frequently Asked Questions

Was ist der Unterschied zwischen dem Picture of the Future und Strategic Scenario Planning?

Das Picture of the Future entwickelt ein gemeinsames, integriertes Zukunftsbild Ihres Unternehmens und Marktumfeldes. Strategic Scenario Planning entwickelt darüber hinaus mehrere alternative Zukünfte und testet Ihre Strategie gegen diese. Das Picture of the Future ist oft der ideale erste Schritt, Scenario Planning geht tiefer.

Für wen ist das Picture of the Future geeignet?

Für Führungsteams, die eine gemeinsame strategische Zukunftsorientierung brauchen und für Organisationen, die ihre Innovationsarbeit auf eine belastbare Zukunftsgrundlage stellen wollen.

Kann das Projekt vollständig digital durchgeführt werden?

Ja. Wir bieten volle Flexibilität: einzelne Arbeitsschritte, Meetings und Workshops oder auch der gesamte Projektablauf können online und vollständig digital gestaltet werden — standortunabhängig und doch gemeinsam.

Was passiert nach dem Picture of the Future?

Die erarbeiteten Zukunftsthesen bilden die Grundlage für weiterführende Schritte, wie die Identifikation konkreter Innovationsfelder (Innovation Fields & Portfolio) oder die Entwicklung robuster Strategien gegen verschiedene Szenarien (Strategic Scenario Planning).

Let’s work together to shape your vision for the future

Alexandra Liepe Image
Your point of contact
Alexandra LiepeHead of Business Development Innovation Services
Tell us about your situation. We'll show you what a 'Picture of the Future' could specifically look like for your company. Non-binding and as equals.
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Do you have any topic requests or feedback? Write to us at podcast@trendone.com or send us a voice message via WhatsApp

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