Trendmanager

The platform for trend management

Identify the trends that truly impact your business. Discover relevant developments in minutes, not days—from over 60,000 trends researched by experts. Work as a team to assess which ones are most important. And visualize your results in the Trend Radar. Trend research, evaluation, and collaboration—all in one tool.
Book a demo
Over 200 companies use Trendmanager

What you achieve with the Trendmanager

Clarity, not information overload
From 60,000+ curated trends, you filter the developments that are truly relevant to your company.
Shared understanding of relevance
Your team evaluates trends based on uniform criteria. Informed decisions instead of endless discussions about individual opinions.
From Insights to Fields of Action
Trends don't get lost in presentations. You link insights directly to innovation areas and projects.

How teams use Trendmanager

Collage von Bildern mit Menschen bei Teamarbeit und Technologie, darunter virtuelle Realität, medizinische Geräte und digitale Grafiken.
Preparing Strategy MeetingsYou need an overview of relevant developments in your market – researched in minutes instead of days.
Benutzeroberfläche mit drei Schaltflächen namens Act, Prepare und Watch und einem Bereich zur Verwaltung von Teilnehmerprofilen mit vier Fotos, daneben ein bunter Kreis mit farbcodierten Punkten.
Prioritizing trends as a teamYou want to collaboratively define which developments are a priority for your company.
Build an innovation pipelineYou want to systematically link trends with projects – transparently for all stakeholders.
Arbeitsbereich mit vier quadratischen Bildern links: futuristische Person, neuronale Netzwerke, technische Grafik und Serverraum, daneben Profilfotos von vier Teammitgliedern in einem weißen Rechteck.
Conduct quarterly reviewsYou conduct regular trend reviews and need documented evaluations over time.

Three modules for your foresight process

ExplorerRelevant trends in minutes, not days. 60,000+ expert-curated trends – searchable, filterable, categorized.
Discover module
RadarYour team assesses trends using consistent criteria – and reaches decisions more quickly. With visual trend radars and collaborative evaluation.
Explore module
Dashboard des Trendmanager-Tools zeigt eine Liste von Makro-Trends im Bereich Energie mit Angaben zu Potenzial und Reifegrad, bewertet von gering bis sehr hoch.
StrategizerTrends flow directly into your project pipeline. Everyone sees which developments are driving which initiatives.
Discover module
Konzeptdiagramm mit farbcodierten Sektionen für Nachhaltigkeit, KI, Sicherheit und zukünftiges Rechnen.

From Fragmented Trends to Strategic Decisions

Assembly technology & automation

Future-proof products for innovation and growth

Global competition, efficiency gains to counter the shortage of skilled workers, rapid AI development, and Industry 4.0 smart factories are the buzzwords of the transformation in.

Industrieller 3D-Druck, Additive Fertigung

Shaping the Future of Learning

TRENDONE investigated for the Additive Minds Academy which trends are accelerating the future of learning – as a Picture of the Future.

Media, regional press

Staying innovative

The Heidenheimer Zeitung is a regional daily newspaper with approximately 90 permanent employees. We have been supporting the management on their journey for several years now.

Electrical & electronics industry

Trend insights for the future of electricity distribution networks

The energy transition is changing the German energy system: energy generation is becoming increasingly volatile and decentralized; the heating and transport sectors are being electrified. Through.

Healthcare, Life Science & Performance Materials

Next-Generation Tablet Manufacturing: 3D Printing

Merck is a leading science and technology company. More than 57,000 employees in 66 countries work on solutions and new technologies for Healthcare.

Lighting technology/LED

Custom Osram Trend Radar

Transformation processes are ubiquitous at OSRAM Licht AG. The transition from traditional lamp technology to LED represents a fundamental.

Media/publisher

Trend Research for the new Auto Bild Brand Vision 2025+

As part of Auto Bild's strategic realignment for 2025, TRENDONE was commissioned to conduct comprehensive trend research. Complementing the trends already identified by.

Energy sector

Future-proofing early on - Trendschool for structured trend management

The energy sector is under immense pressure to change. The expansion of renewable energies, the development of smart grids, increasing demands for.

Rubber and plastics industry

Future Scenarios for Successful Strategic Planning

SEMPERIT anticipates risks and uncertainties using trends and alternative scenarios – and, together with TRENDONE, develops a structured foresight for long-term future viability.

Finance

Sparring for Strategy Teams and Defining Fields of Action

The Sparda-Bank Berlin strategy team provides valuable input for the bank's annual strategy and planning process through regular trend analyses. In.

Solar technology

Systematic Trend Management for Strategic Foresight

The energy industry is changing rapidly: New technologies, regulatory requirements, and market dynamics pose a crucial question for companies: Which trends are.

Energy, telecommunications and information technology

Strategic Innovation with the Trend Manager

EWE consolidates group-wide trend knowledge with the TRENDONE Trend Manager and establishes a vibrant trend community for collaborative innovation and strategy work.

Post-mining, water management, sustainability

Shaping the Future with Foresight: The RAG Trend Radar

RAG Aktiengesellschaft embodies intergenerational responsibility like few other companies. With its so-called "perpetual obligations" – such as in the.

Intralogistics & warehouse technology

Innovation Areas for Corporate Strategy

From Trends to Innovation Areas: Kardex Remstar develops a focused innovation strategy with TRENDONE and permanently embeds it into its corporate strategy.
Together with TRENDONE, we established a structured foresight process at SEMPERIT. Alternative scenarios reveal the future of our industry and enable us to prepare for risks and uncertainties.
Hossein Kharazian
Corporate Development Manager SEMPERIT
,
Semperit
The TRENDONE database gave us an overview of all relevant trends, allowing us to focus on the most important ones. The workshops were especially valuable because we prioritized ideas together.
Tobias Flury
Head of Technology Kardex Remstar
,
Kardex Remstar
Fast, efficient, professional: TRENDONE's trend research won us over in no time and has been supporting our strategically important brand transformation process ever since.
Stephan Fritz
General Manager Auto Bild Gruppe
,
Auto Bild
The workshop with TRENDONE was a fantastic reflection of today's digital era — the mix of small teams working analog in the office and digital tools meshed together perfectly.
Patrick Schrade
Head of Application Engineering & Head of Additive Minds Academy
,
eos
The fact that we are achieving such a major transformation in our publishing house with this project, and that the new way of working is having such a positive impact on internal communication and cross-departmental collaboration, continues to inspire me time and again.
Martin Wilhelm
Martin Wilhelm, Managing Director Heidenheimer Zeitung
,
Heidenheimer Zeitung
The methodology of mapping macro trends onto a trend radar and deriving the resulting challenges has proven highly effective for our strategic work. The strong visualization of the results is very helpful when communicating with our employees.
Robert Heismann
Head of After Sales Business Development, Porsche AG
,
Porsche

Prices & Modules

Trendmanager Pricing

Explorer
Explore and monitor trends
€5,880
/year (incl. 5 licenses)
Radar
Evaluate and categorize trends
€11,880
/year (incl. 5 licenses, includes EXPLORER)
plus icon
Strategizer
Identify innovation areas and projects
€13,880
/year (incl. 5 licenses, includes EXPLORER + RADAR)
Trend Universe
60.000+ Trends
Trendfinder & Workspaces
Search Agents
AI-powered Insights
Interactive Trend Radars
Collaborative Evaluation
Company Trends
Innovation Fields
Innovation Projects
Custom Template-Export
Book a demo
Book a demo
Book a demo
*Additional license packages: 10, 20, 50 or more licenses available.

Do you need help choosing the right modules?

Book a no-obligation demo and our experts will be happy to assist you.
Laptop zeigt Strategizer-Software mit Diagramm und Text zur Trendbewertung.

More than just software: The integrated system

The Trendmanager provides data and methodology. If you need additional support, our consultants will assist you with your strategic planning.

Identify innovation fields

Together, we identify and prioritize the areas with the greatest potential for your business.
Learn more
Eine Frau schreibt auf einem Post-it, umgeben von Papieren, während mehrere Personen bei einem Meeting zusammensitzen.

Develop future scenarios

In facilitated workshops, we translate trend insights into concrete scenarios for your strategic planning.
Learn more
Person zeigt auf eine Wand mit organisiert angeordneten bunten Haftnotizen und einem Zeitstrahl von 2020.

Build a foresight system

We can help you embed strategic foresight as an ongoing process within your organization.
Learn more
Mann mit Brille in kariertem Hemd erklärt etwas, gestikuliert vor einem Bildschirm mit Diagramm.

Frequently Asked Questions

What makes Trendmanager different from ChatGPT or Google Research?

ChatGPT and Google provide information upon request. The Trendmanager offers a curated, systematically evaluated trend database with 60,000+ innovations, which have been selected and classified by experts. Each trend has context, sources and is included in the mega macro micro trend system. And: The Trendmanager enables collaborative evaluation within a team and links with your projects. No search engine or chatbot can do that.

How complex is the introduction?

The Trendmanager is set up in 15 minutes. You get access to the trend database and can immediately search, filter and create workspaces. We offer onboarding sessions for the use of radars and collaborative assessment.

Können wir den Trendmanager testen?

Ja. Wir bieten eine 72-Stunden-Testversion an. Außerdem können Sie in einer Demo-Session sehen, wie der Trendmanager für Ihren Use Case funktioniert.

How up to date is the data?

The trend database is updated daily. Our team of experts is constantly curating new trends from all regions and industries. Around 250 new micro-trends are added every month. The trend universe (mega and macro trends) is updated annually.

How does integration with existing tools work?

The Trendmanager works as an independent platform. Export functions enable transfer to your existing tools (PowerPoint, Excel, PDF). With custom templates, you can export in your corporate design. API integrations upon request.

Can I get help getting started?

To get started, you will receive an onboarding session in which we will introduce you to the key functions of the trend manager and show you relevant application options.

Are there training courses or tutorials available?

Yes In addition to tutorials, videos and tips, we also offer webinars and individual consultations upon request.

Where is my data hosted?

The data is hosted in Germany and processed according to European standards.

Does the Trendmanager comply with GDPR requirements?

Yes, Trendmanager is fully GDPR-compliant.

Do we also need consulting or is the platform enough?

That depends on your needs. Many customers use Trend Manager independently for trend research and evaluation. If you need support in identifying fields of innovation, developing scenarios or setting up a foresight system, our consultants will assist you. Both can be used independently of each other.

See the Trendmanager in action

Watch a 45-minute demo to see how TrendManager supports your foresight process.