FAQs about the Trend Manager

A web-based innovation and trend management software. It makes it possible to analyze trends (Micro, Macro, and Mega Trends), cluster them, represent them in Trendradars, and transfer them into Innovation Projects.

The Trendmanager is the ideal tool for specialists and executives in innovation management or strategy who want to develop a well-founded picture of the future based on trends for their company, product, or business area.

The Trendmanager helps to structure the flood of information on trends, identify relevant developments, evaluate them by priority, and work on them transparently as a team.

With the TRENDMANAGER you gain strategic clarity in dealing with trends and innovations. The tool helps you penetrate complex developments, prioritize relevant future topics, and derive well-founded innovation decisions from them.

• Keep future-relevant trends in view: Access a curated Trend Universe of 18 Mega and 150 Macro Trends – including AI-supported classification for your industry.

• Identify individual Innovation Fields: Create your own Trendradar and discover the innovation potential with the highest strategic impact for your company.

• Prepare strategic decisions based on data: Use AI-supported analyses to recognize challenges, use cases, and fields of action early – clearly visualized and documented for teams.

With the TRENDMANAGER you can:

• Research & observe trends: Identify the right trends and relevant market changes

• Evaluate & classify trends: Understand trends and validly assess their impact on the company

• Identify Innovation Fields: Provide impulses for new opportunity spaces and transfer them into the company

• Derive Innovation Projects: Implement innovation and bring it to the road

You can find more information about the modules and prices in the product information.

The TRENDMANAGER is available in German and English.

Access a curated Trend Universe of 18 Mega and 150 Macro Trends – including AI-supported classification for your industry. Create your own Trendradar and discover the innovation potential with the highest strategic impact for your company. Use AI-supported analyses to recognize challenges, use cases, and fields of action early – clearly visualized and documented for teams.

Register here for your free trial period and get to know all the functions. The trial period starts directly after the first login and ends automatically after 72 hours. No payment details are required.

No, no payment details are required for the trial period.

Access ends automatically. A transition to a license is possible afterward.

An extension is officially not provided for, but can be arranged individually with TRENDONE.

In your live demo appointment, experts from TRENDONE guide you through the modules, answer questions, and give tips for using it. We show you the most important features – including the AI functions that help you identify relevant market changes faster and make well-founded strategic decisions.

You can find information about the functions and prices in the product information.

There are three modules:

• Explorer: Identification of trends and innovations

• Radar: Analysis and evaluation of trends and innovations

• Strategizer: Derivation of concrete innovation opportunities. Export work results and communicate them internally.

You can find more information about the modules in the product information.

That depends on your package. In the smallest package you can use the software with up to 5 users. An exception is the Explorer module - in the smallest package we also offer this for a single user. For larger teams we also offer packages in tiers of up to 10, 20, 50, 100, or more users.

Unlimited.

The content is updated daily by the trend scouting team at TRENDONE.

TRENDONE has maintained a continuous trend scouting approach since 2003. All trend content is scouted and pre-qualified by our in-house trend editorial team. From this we then generate our Trend Universe with Micro, Macro, and Mega Trends, which you can then access as a user in the tool.

The Trendmanager comprises 18 Mega Trends, 150 Macro Trends, and over 60,000 Micro Trends.

Yes, you can create your own trends at the Mega, Macro, and Micro Trend level.

Through Workspaces, selected trends can be prioritized by, for example, industries, departments, or importance. In addition, trends can be evaluated in the Trendradar.

Yes, the Trendmanager supports parallel work in a team.

Yes, there are two main roles: the „Manager“ and the „User“. The Manager can create strategic content such as Trendradars and Innovation Fields. The User can see and read everything but cannot create their own content such as Trendradars. During onboarding we show you all functions from both the Manager and the User role.

Yes, external partners can be included in the collaboration via individualized access and permissions.

All data is encrypted and protected by a secure company login.

The data is hosted in Germany and processed according to European standards.

Yes, the Trendmanager is fully GDPR-compliant.

There are three different export variants. First, via a report (PowerPoint or PDF). Second, via a digital report embedded as an iframe into SharePoint or a website. Third, via a URL link that is then freely available.

To get started, you receive an onboarding session in which we present the central functions of the Trendmanager and show relevant use cases.

In addition to tutorials, videos, and tips, webinars or individual consultations are also offered on request.

For technical issues or questions about the Trendmanager, we are available Monday to Friday and respond to your request within 48 hours at the latest. Our support team is also happy to help you create new users or update user data.