SMA Solar Technology AG is a globally leading manufacturer of inverters and energy management solutions for photovoltaic systems. The company develops intelligent energy solutions for private, commercial, and industrial customers, as well as energy providers. With a presence in over 20 countries, SMA actively drives the global energy transition and is among the most innovative companies in the solar industry.
Objective: SMA aims to further expand its position as a leading solution provider for renewable energies
- Systematic Identification & Utilization of Future Trends
- Strategic Integration & Embedding of Trends
- Sustainable Implementation & Knowledge Exchange
Energy Industry Situation
The energy industry is undergoing a phase of profound transformation. The pressure to develop sustainable and resilient energy supply solutions is growing. Companies face the challenge of identifying technological innovations early and integrating them into their strategy to remain competitive and unlock new business models.
Project Steps
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Project Successes and Outlook
Systematic trend management initiates the right discussions to strengthen strategic alignment.
A Triad of Empowerment, Trend Content & Tools
SMA's systematic trend management combines employee empowerment, trend content, and digital tools into a holistic approach. Clear processes and responsibilities enable teams to independently evaluate trends and integrate them into strategic decisions.
Connecting Technology, Innovation & Strategy
In addition to technological developments, SMA's trend management increasingly considers customer and business model trends. This strengthens the innovation culture and agility, allowing for flexible responses to market changes.
Defining a clear vision and a "Compelling Story" to strategically embed trend management.
Identification of relevant future topics through targeted search fields, trend databases, and scouting networks
Systematic evaluation of trends to inform strategic decisions and strengthen business resilience.
Selection and analysis of key trends for developing a future-oriented portfolio.
Establishing processes, roles, and responsibilities to sustainably integrate trend management into the corporate structure.
