Overview

Rubber and plastics industry

Future Scenarios for Successful Strategic Planning

SEMPERIT anticipates risks and uncertainties using trends and alternative scenarios – and, together with TRENDONE, develops a structured foresight for long-term future viability.
20+Engaged Employees from Multidisciplinary Teams

SEMPERIT is a global manufacturer of industrial polymer products and solutions with over 195 years of company history. Its product portfolio includes hydraulic and industrial hoses, conveyor belts, escalator handrails, and elastomer products for windows, doors, and facades. SEMPERIT serves customers in agriculture, mining, construction, healthcare, and the automotive industry worldwide.

ClientSemperit
IndustryRubber and Plastics Industry
HeadquartersVienna, Austria
Employeesapprox. 6,500
Production Sites16
Annual Revenueapprox. EUR 780 million (2022, continuing operations)

Challenge: Strengthening Future Viability with Corporate Foresight

  • Simulating and Effectively Addressing Risks and Uncertainties
  • Strategic Early Warning for Identifying Future Opportunities
  • Establishing Future Thinking Among Employees and in Multidisciplinary Teams

Integrating Innovations, Environment, and New Business Areas

Changing lifestyles, environmentally conscious consumers, and new customer needs demand specialized and sophisticated solutions in ever shorter timeframes. This creates new markets and business areas for SEMPERIT.

Semperit Labor

Developing Alternative Future Scenarios in Practice

Nobody can predict the future, but with a futurist's toolkit, we can explore possible, plausible, and desirable futures.

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Systemanalyse

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Zukunftstabelle

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Szenariorahmen

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Konsequenzen

Project Successes and Perspectives

Strengthening SEMPERIT's ability to navigate volatility, complexity, and uncertain prospects, both now and in the future, is crucial for sustainably enhancing resilience and future viability.

Leveraging Corporate Foresight Strategically

SEMPERIT is intensifying its preparations for the challenges and opportunities of tomorrow. Further strengthening its future viability involves systematically observing change processes and their potential impacts. Thanks to the strategic foresight implemented together with TRENDONE, SEMPERIT is now even better equipped to prepare for possible futures.

TRENDONE Future Cone

Involvement of 20+ Employees

The strong commitment of stakeholders and the personalized, individual onboarding of all participants led to a smooth process, enabling participants to train their future thinking and develop future competence. The open nature of the workshop and the tireless contributions of the employees resulted in a high degree of co-creation and engagement. This bottom-up effect fosters a vibrant and open innovation culture throughout the company.

Semperit Team
System Analysis

Identification of external factors in the form of (mega)trends with potential impacts on the future of the sector through a system/value chain analysis. Assessment of the certainty and uncertainty and the influence of individual trends on SEMPERIT.

Future Table

Analyzing the potential consequences of trends and associated uncertainties using future radars, identifying extreme scenarios, and compiling them into a future table.

Scenario Framework

Defining key uncertainty drivers, identifying premises and prerequisites, assumptions and drivers, and the core concept of the scenarios.

Consequences

Identifying the impacts the scenarios will have on the industry, and formulating potential tactics and recommendations for SEMPERIT.

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Together with TRENDONE, we established a structured foresight process at SEMPERIT. Alternative scenarios reveal the future of our industry and enable us to prepare for risks and uncertainties.
Hossein Kharazian
Corporate Development Manager SEMPERIT
,
Semperit

Download Success Story

Future Scenarios for Successful Strategic Planning

Future viability is the key to long-term success for companies and organizations. To achieve this, SEMPERIT sharpens its awareness of external factors, their interplay, and their impact on the future.

Download SEMPERIT Success Story: PDF Download (1.6 MB).

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Let's shape your future together

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Your point of contact
Alexandra LiepeHead of Business Development Innovation Services
Schedule a conversation with our advisors to find out how we can find the best entry point together for your strategic future work — in line with your individual goals.
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