Sparda-Bank Berlin eG is a cooperative bank and one of Germany's largest Sparda banks. It offers its more than 400,000 members and customers a wide range of banking services – from current accounts and investments to financing and insurance. As a bank for Berlin and Eastern Germany, Sparda-Bank Berlin focuses on personal proximity, cooperative values, and digital innovation.
Objective: The strategy department aims to strengthen the significance of Sparda-Bank Berlin's trend analysis
The goal is to develop a methodical approach that, on the one hand, enables the team to more effectively transfer trend analysis into Sparda-Bank Berlin's specific corporate context, and on the other hand, allows them to learn this method themselves.
Financial Services Industry Situation
As part of the cooperative banking sector, Sparda-Bank Berlin faces challenges shaped by the economic situation, technological developments, and new customer demands. Cooperative banks must contend with regulatory requirements and intense competition from both traditional banks and new FinTech companies.
Solution Approach & Procedure
Over a period of six months, TRENDONE supports Sparda-Bank Berlin's strategy department in testing a specific transfer methodology. From a pool of trends provided by the National Association of German Cooperative Banks, they systematically derive key trends and, from these, a portfolio of strategic fields of action for Sparda-Bank Berlin. A specific field of action is analyzed in depth to focus strategic initiatives and integrate them into the next strategy and planning process.
Process and Methods
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Results
The identification of strategic fields of action, on the one hand, and the empowerment to independently apply proven transfer methods, on the other, lay the foundation for a coherent and sustainable outcome.
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Defining the project goals to establish the fundamental framework.
Organization and moderation of on-site workshops to systematically develop and evaluate action areas with Sparda-Bank Berlin, based on seven key trends and over 120 ideas.
Identification and engagement of relevant stakeholders to ensure early co-creation and buy-in.
Research into qualitative weak signals and quantitative facts and figures to support strategic decision-making.
Assignments are completed, discussed, and evaluated during regular check-ins to train the client's core team in the necessary methods and techniques and strengthen their competencies.
Follow-up sparring to ensure the strategic integration of the top priority area within Sparda-Bank Berlin.
A focused area of activity that places customers at the center, supporting them across generations and life events, to provide long-term support.
Broad project acceptance through early involvement of board members, department heads, and other stakeholders.
Alignment of the focus area's content with the needs and key themes of the corporate strategy.
Fostering skill development through workshop-based approaches and assignments.
