OSRAM Licht AG is a globally leading lighting technology company with a history spanning over 110 years. The company has transformed itself from a traditional lamp manufacturer into a technology group specializing in photonics and sensor technology. OSRAM develops LED components, lighting solutions, and sensor systems for automotive, industrial, and consumer applications—with a strong focus on digitalization and intelligent connectivity.
New Trends – New Services
While component technology used to be a key success factor in the lighting business, it is now increasingly about the targeted development of new applications in photonics. Therefore, market developments and application scenarios primarily influence trend scouting and foresight at OSRAM today.
Trends Disrupt Existing Structures
The detailed Trend Radar report included topics specifically tailored to OSRAM, supplemented by opportunities and challenges for the company. Following the "Act – Prepare – Watch" stages of the Trend Radar, short-term trends were distinguished from longer-term ones to present the complexity of the information in an understandable way. It was important for OSRAM to receive concrete implications from the trend analysts.
Nevertheless, conveying this information within the organization and defining its subsequent use presents a challenge for OSRAM. TRENDONE recommends an open innovation culture and promotes regular exchange with other companies.
Our Contribution
- Special Research in Digitalization
- Description of 76 Trend Topics with Best Practice Examples
- 313-page Trend Radar Report
- Planning & Moderation of an Interpretation Workshop
