Siemens Energy Global GmbH & Co. KG is one of the leading global providers of energy technologies. The company offers solutions for almost the entire energy landscape: from conventional to renewable energies, grid technology, storage, and the electrification of industrial processes. With approximately 98,000 employees at 125 locations worldwide, Siemens Energy actively shapes the transformation of the global energy supply.
Objectives & Starting Point
Siemens Energy Global GmbH & Co. KG already works intensively with technological innovations and trends. The challenge: A structured, cross-business-unit trend management system that provides orientation without sacrificing flexibility.
Workshop Objectives:
- Getting started with structured trend and future scenario analysis
- Building a shared understanding of trends within the team
- Developing initial approaches for assessing and integrating trends into the corporate context
The focus was on practical application: Participants were to be empowered to identify and evaluate trends, and to derive initial concrete innovation ideas from them.
Energy Sector Situation
The energy sector faces enormous challenges: integrating renewable energies, smart grids, and digital infrastructures. With the Trend School, Siemens Energy Global GmbH & Co. KG creates clarity in managing complexity and change.
Methodology and Workshop Agenda – Trendschool
During a one-day workshop, TRENDONE provided practical training on the micro-trend methodology. Participants learned how to derive relevant developments from concrete signals. The goal was to build a shared understanding of trends, strengthen methodological competence, and develop initial transfer ideas for the company.
The content was individually tailored to Siemens Energy and combined:
- Keynote: Introduction to Foresight & Trend Work
- Trendschool Session: Methodology Training for Deriving & Evaluating Trends
- Working Session: Application in the Corporate Context with Discussion & Ideation
Key questions were addressed: Why should one engage with foresight and trends? What defines a trend? And how can trends be jointly evaluated and integrated into daily business operations?
Results & Added Value
With the Trendschool, Siemens Energy Global GmbH & Co. KG succeeded in building a shared understanding of trends, strengthening methodological competence, and developing initial transfer ideas for the company.
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The participants have learned to systematically derive future developments and trends using the micro-trend approach.
Participants learned initial methods to discuss and jointly evaluate trends in a business context in a structured manner, using criteria such as "Impact" and "Time of Mainstream Adoption."
Translating theory into initial concrete solutions during an ideation session.
