Knowledge capital and inspiration for your innovation management

Support and strengthen innovation processes: discover and use TRENDONE's white papers, studies and trend radars for greater effectiveness in trend and innovation management

White paper

The TRENDONE white papers on trend and innovation management show you how to introduce systematic trend management and professionalize your innovation processes. Benefit from our knowledge capital from many years of experience in successful cooperation with innovation managers from medium-sized companies in the D-A-CH region.

  • Focus on innovation teams

  • Establishing corporate foresight in the company

  • Aims in trend and innovation management

How to Measure Innovation white paper – the 10 most important indicators

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White paper on trend and innovation management

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Executive Summary

TRENDONE's annual study, based on over 50 interviews with innovation experts. We provide you with the essentials of these interviews in condensed form.

  • Strengthening the future viability of companies

  • Mindsets for innovation leadership

  • Essentials from over 50 interviews

Innovation Leaders 2024

Seven levers for your innovation process

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Innovation Leaders 2023

Seven levers for your innovation process

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Understanding trends

The range of inspiration for innovation managers extends from the framework for trend management in the form of the trend universe with the mega trend map to tried and tested practical tips for establishing and optimizing systematic trend management.

  • 360-degree micro trend research approach

  •  Understanding interdependencies, reducing complexity

  • Systematics for effective work with trends

Trend Universe 2023/24

The TRENDONE trend universe makes complex and highly dynamic changes visible and easier to understand.

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More systematic trend management

The 2024 guide "More systematic approach to trend management" offers 11 important practical tips for working with trends in your company.

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Trend radars

The really relevant trends and developments on the radar: TRENDONE's topic and sector-specific trend radars provide answers to the question of which fields of action are relevant for your organization.

  • Illustration of short, medium and long-term trends

  • Derivation of relevant fields of action and innovation

  • Basis for successful trend and innovation management

TRENDONE trend radar for the mid-sized sector cover download

The Trend Radar for the mid-sized sector

The trend radar for the mid-sized sector provides answers to the question of the most relevant trends as part of a comprehensive trend assessment.

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12 industries represented

Current opinion is shaped by 153 participants from 12 industries mainly with technology-savvy companies and business models.


153 trend evaluations

Over 150 innovation managers from German-speaking mid-sized firms submitted their assessments as part of an extensive trend survey.


24 macro-trends

were evaluated according to their influence on companies, the timeframe for their mainstream adoption in the industries, and the level of expertise in the company.

Über 200 Kunden, die uns vertrauen

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