The key trends for 2022
The Trend Radar for the mid-sized sector
Being future-proof is the key indicator for economic strength in times of ever faster change and enormous global challenges. To be – and remain – innovative is a never-ending task which affects the mid-sized sector in particular. The corona pandemic sent shock waves through the entire business sphere and, in turn, it has created new instabilities that have to be dealt with.
In general terms, we characterise the mid-sized sector in the D-A-CH region as being highly adaptable, agile on the inside and cooperative on the outside. Internationally renowned brands, hidden champions and multigenerational family companies are proof of product quality and the successful combination of tradition and expertise.
With the Trend Radar for the mid-sized sector, TRENDONE in cooperation with the BDI offers a data-based answer to the question on the most relevant trends for 2022.