The Trend Radar for the mid-sized sector
Being future-proof is the key indicator for economic strength in times of ever faster change and enormous global challenges. To be – and remain – innovative is a never-ending task which affects the mid-sized sector in particular. The corona pandemic sent shock waves through the entire business sphere and, in turn, it has created new instabilities that have to be dealt with.
In general terms, we characterise the mid-sized sector in the D-A-CH region as being highly adaptable, agile on the inside and cooperative on the outside. Internationally renowned brands, hidden champions and multigenerational family companies are proof of product quality and the successful combination of tradition and expertise.
With the Trend Radar for the mid-sized sector, TRENDONE in cooperation with the BDI offers a data-based answer to the question on the most relevant trends for 2022.
From the mid-sized sector for the mid-sized sector
In partnership with the Federation of German Industries (BDI), TRENDONE presents the results of the extensive trend survey in the mid-sized sector.
The most relevant trends for 2022
The Trend Radar is one of the most important instruments for effectiveness in the innovation process. It answers the question on which trends a company should and must focus on in the future.
The results of the trend evaluation are presented based on the Trend Radar logic of “Act-Prepare-Watch”. This enables the Trend Radar to create a sense of orientation and show users how to proceed with the trends in the context of their own companies.
The Trend Radar for the mid-sized sector is the basis for the development of innovation areas and it serves as an internal and external communication tool.
The most important mid-sized sector trends were evaluated based on their influence on the respective company and the assessment of mainstream adoption. The macro-trends highlighted as Act trends represent the topics with the greatest relevance for action.
The top evaluations
The socially and economically policy-making topic of sustainability stands above all the trends and all players must adapt to it. The topic of digitalisation leads the way among the mega-trends.
Next steps
Use the Trend Radar for the mid-sized sector as a basis for strategic trend monitoring in your company.
