The individual Trend Universe for your company
Trend Universes and Trend Maps reveal all the interdependencies between the most effective mega- and macro-trends. The specific relevance of trends to companies is not always obvious in all cases. For this reason, it is important to individually evaluate the overall relevance of trends and prioritise the most pressing ones.
Integrated into the Trend Manager, the Trend Radar is ideal for this purpose. A Trend Radar makes it possible to customise trend universes and break them down to the company level. The focus is placed on the trends that have both the greatest relevance and the highest degree of maturity. The trends that do not yet have a direct effect but could become more relevant in future for the company, its customers, market, or business setting are positioned further away.
After the general trend orientation with the help of the Trend Universe, the Trend Radar and its individual relevance rating is the second step in professional trend management for innovation managers.