White paper on trend and innovation management

In this white paper, the focus is on the innovation managers of medium-sized companies. It offers an insight into the challenges and structures of trend & innovation departments.

TRENDONE’s tried-and-tested 5 phases of trend management serve as a useful model for successfully establishing corporate foresight in the company.

  • Focus on innovation teams
  • 5 phases of trend management

  • Establishing corporate foresight in the company
     

TRENDONE white paper on trend and innovation management keyvisual eye-catcher

Introduce systematic trend management and professionalize innovation processes

The TRENDONE white paper on trend and innovation management shares the findings from a survey comprising 85 interviews with innovation managers in the DACH region. The business areas represented include Innovation, Corporate & Business Development, Digital, Research & Development, and Product & Project Management.

TRENDONE white paper on trend and innovation management 01 challenge

Challenge

01. Top challenges in trend management

TRENDONE white paper on trend and innovation management 02 analysis

Analysis

02. Where innovations are located in the company

TRENDONE white paper on trend and innovation management 03 5 phases

5 Phases

03. Systematic trend management in 5 phases

TRENDONE white paper on trend and innovation management 04 practice

Practice

04. Innovation management in practice

White paper on trend and innovation management

Use the trends as strategic innovation tools!

The TRENDONE white paper on trend and innovation management shows how you can successfully establish trend management in your company and lastingly professionalize innovation processes.

PDF download (500 KB).
 

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