White paper on trend and innovation management
In this white paper, the focus is on the innovation managers of medium-sized companies. It offers an insight into the challenges and structures of trend & innovation departments.
TRENDONE’s tried-and-tested 5 phases of trend management serve as a useful model for successfully establishing corporate foresight in the company.
- Focus on innovation teams
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5 phases of trend management
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Establishing corporate foresight in the company
Introduce systematic trend management and professionalize innovation processes
The TRENDONE white paper on trend and innovation management shares the findings from a survey comprising 85 interviews with innovation managers in the DACH region. The business areas represented include Innovation, Corporate & Business Development, Digital, Research & Development, and Product & Project Management.
