Mega-trends are world-changing direction pointers
Mega-trends describe long-term changes to the structure of society and technology. They last for 10 years. The transformational power of mega-trends is so prolonged and far-reaching that they touch upon all aspects of life. Mega-trends not only change individual products and organisations, but also have a lasting effect on entire markets and political systems. Mega-trends are the established navigational instrument in an accelerated world of change.
At TRENDONE, we substantiate the mega-trends and make them easier for companies to grasp – from the various aspects and consequences of a mega-trend, through to concrete innovations from different industries.
How do mega-trends differ from other types of trends?
A look at the different types of trends and their interactions makes it clear how the micro-, macro- and mega-trends relate to each other and have an effect on society at large. Major change processes have small beginnings.
Working with mega-trends
Which mega- and macro-trends really are relevant for your organisation? How are trends individually evaluated and what criteria are important in doing so? For answers to these questions and to find out how strategic work with trends can succeed over the long term, check out our handout – the Mega-Trend Guide.
