Phase 3: Derivation & Transfer

In the third phase of trend management, concrete innovation opportunities and fields of action for the company are derived from the evaluated and prioritized trends. The goal is to transfer the identified trends specifically to your own organization and develop strategic initiatives, projects, or new business models from them.

The process begins by linking the most important trends with existing or potential Innovation Fields. The Trendmanager supports this through the transparent visualization of the connection between Trendradar and Innovation Fields and enables the structured assignment of trends to strategic topics. Likewise, Innovation Projects can be created directly in the Trendmanager and linked with the relevant trends to steer and document measures and progress in the team. In the Workspaces, teams can discuss together how individual trends might affect different business areas, products, or services and where the greatest potential and challenges lie.

Various methods are suitable for derivation and transfer. In strategy or innovation workshops, the prioritized trends are analyzed together with relevant stakeholders and examined for their significance for the company. The Opportunity Matrix helps to systematically assess opportunities and risks and identify new growth fields. Creative methods such as SCAMPER or the Radical Game support developing innovative ideas from existing trends. Working with Future Personas can also help derive concrete innovation projects and measures.

It is important to clearly document the results of this phase and make the connection between trends and the measures derived from them visible. This creates a traceable bridge between trend observation and entrepreneurial implementation.

Recommended methods:

• Translating trends into Innovation Fields
• SCAMPER and Radical Game for creative idea generation
• Opportunity Matrix for systematic assessment of opportunities
• Strategy and innovation workshops
• Future Personas

Practical tip: Focus on Innovation Fields and projects that have a clear connection to the company strategy and promise the greatest future potential. Use creative methods to gain new perspectives and turn the best ideas into concrete measures.

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