Trend Update & Newsletter
Regular trend updates, for example in the form of a newsletter, are a powerful tool for strengthening the innovation culture in your company. They provide inspiration and keep your colleagues up to date on relevant Micro Trends and innovations.
Why trend updates are important:
Through external and cross-industry research, employees are repeatedly encouraged to think outside the day-to-day business and their own industry. This increases the chances of making even disruptive ideas visible and discussable within the company.
Choosing the right focus:
Before each edition, consider:
- Industry focus: Which current innovations are shaping your industry?
- Macro Trend focus: Which Macro Trends are particularly relevant for your company right now? (Tip: the Trendradar helps with the selection.)
- Inspiring highlights: Which current developments surprise or unsettle and stimulate new thinking?
Identify and select Micro Trends
- Work exploratively: Scroll through new Micro Trends and save relevant items in a Workspace.
- Targeted research: Use filters if you want to set a focus – for example on an industry, a Macro Trend, or an innovation type.
- Look beyond your own field: Pay attention to innovations from related industries and fields. The most exciting impulses often arise at the intersections of new markets and technologies.
Compile & send the trend update
- Create a Workspace: Create a separate Workspace for each trend update in the Trendmanager and collect the matching Micro Trends there.
- Choose a format: Export your selection as a PowerPoint or PDF file, or prepare your update as a digital newsletter. Feel free to use a template in your company’s corporate design.
Increase relevance:
Integrate small reflection questions to invite colleagues to think:
- What makes this trend special?
- How could it influence our business?
- What would be an unusual use case?
Create regularity:
- Set clear intervals for your trend update (e.g. monthly). This keeps the topic of innovation permanently present.
