What are Micro Trends?

Micro Trends are new, intelligent, powerful, and structure-changing innovations. They are the first concrete signs of emerging trend currents, the Macro and Mega Trends. Micro Trends can be pioneering technologies, products, services, or new marketing and media innovations. They make trends tangible and, as best-practice examples, give you operational value in your projects. As trend researchers, we search worldwide for these high-potential signals that will affect our lives in the long term. In doing so we are supported by our global trend-scouting network. The most promising ones are filtered out by our trend analysts and editorially prepared as Micro Trends.

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