Tips for trend research
Regardless of whether you are looking for inspiration or want to keep an eye on your industry and the market environment, with our trend search you always find relevant and cross-industry trends from all over the world and maintain a broad perspective.
To find trends that match your concern, a purposeful search approach is important. You have the option of performing a full-text search, using various filters to specialize the search query, or using the vector search. The vector search allows you to find semantically similar trends to an example text or a description, even when certain keywords do not match exactly. This makes it even easier to discover related trends and gain inspiration from adjacent thematic areas. Using filters offers you the advantage of discovering new areas and becoming aware of relevant trends that might not have come into your focus without using filters. If you search specifically for trends on a particular topic and use the full-text search for this, we advise you to broaden your view of trends in this thematic area to be informed as comprehensively as possible about current and relevant developments. The optimal approach when searching for relevant trends depends strongly on the intention you have with the search.
Inspiration:
When searching for inspirational content, you should not search too narrowly, but also let your view roam across industries for new trends. To also include cross-industry trends in the search results, we recommend thinking the thematic area further to prevent promising potential from remaining undiscovered that you could adapt to your processes and objectives. To obtain further search terms for the full-text search, it can be useful, for example, to create a word cloud. Word clouds give you a practical and visual overview of the entire thematic area with its numerous facets. To create a word cloud, you can ask yourself the following questions, which we have answered as an example on the topic „Product innovation wristwatch“:
Topic, trend, or technology research:
If you search specifically for information and developments on a particular thematic area or a technology, you can narrow the search results with the Mega Trend filter / narrow the search with the trend filter. Choose the Mega Trend that matches your search field. After selecting the Mega Trend that covers your area of interest, you can also choose from a list of associated Macro Trends to deepen your search further. To inform yourself about a special thematic area, by using the full-text search and the vector search you can obtain further indications of relevant trends from other industries and developments that may transfer well to your company or your market.
Further processing with the Trendmanager:
In the Trendmanager you can create Workspaces and save the Micro Trends for your project or your search field there. Select colleagues to participate in the Workspace to make the relevant Micro Trends accessible to other people and work on your project together. So as not to miss future trends for your search query and your objective, you can create search agents in the Workspaces. Based on the search criteria you define, you regularly receive updates with new Micro Trends matching your search query.
