How are the Trendradar, Innovation Field, and Innovation Project connected?

With the Trendmanager, both Innovation Fields and concrete Innovation Projects can be captured digitally and presented transparently for everyone involved. In combination with the Trendradar this creates a holistic and traceable overall picture of innovation work: starting from the assessment of relevant trends, strategic innovation fields are defined, which are then translated into concrete projects. This makes it visible how the innovation strategy develops step by step from analysis to implementation. The relationship between the individual components in the Trendmanager clearly shows how internal projects are linked to the company strategy, and how that strategy in turn builds on relevant trends. From this, concrete innovation projects emerge that not only show the path toward the company’s future direction but also make the dependencies between trends, innovation fields, and projects clear. In this way it becomes transparent how external changes first turn into strategic priorities and finally into tangible innovation measures that make the company future-ready.

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