Trend Alerts & early warning systems
Trend Alerts and early warning systems help you stay up to date at all times and recognize changes early. They are central instruments for bringing relevant trend knowledge into the company continuously and automatically, thereby increasing the speed of response to new developments.
What are Trend Alerts?
Trend Alerts are automated notifications about new Micro Trends that match your individual search fields, industries, or topics. You regularly receive notices about relevant trends directly in your inbox or in your Workspace.
Benefits of Trend Alerts and early warning systems
- Time savings: No manual review of the entire trend database needed. You are informed automatically.
- Early recognition: Weak signals, new topics, or surprising developments reach you before they become mainstream.
- Personalization: You decide which topics, industries, or innovation fields you want to receive updates on.
- Knowledge advantage: With automated alerts you no longer miss any relevant trend.
How to use Trend Alerts and early warning systems
- Set up search agents: Define your most important search fields and topics in the Trendmanager. For each search field you can set up one or more search agents.
- Choose notification frequency: Decide how often you want to be informed (e.g. weekly or monthly).
- Use alerts in the team: Forward relevant alerts to team members, stakeholders, or innovation Workspaces. This keeps the whole team up to date.
- Define early warning indicators: If necessary, supplement your search fields with specific keywords to keep an eye on particularly weak signals and disruptive trends.
