At its core, innovation consulting is about supporting clients in better understanding relevant trends, looking at future opportunities, and strengthening corporate innovation processes.

"What is certain is that nothing is certain. Not even that," Joachim Ringelnatz (1883–1934) once wrote. This timeless interpretation from the past is still present in 2023 and, given the focus on the multifaceted challenges of our time, surfaces more often than we honestly care for.

The call for transformation at the societal, structural, and economic level is growing louder. Companies play a decisive role in this. But not every company is born with strong innovation capacity. By nature, they operate around their core business in a profit-driven way. Sustainable innovation consulting opens up the view outward and inward and supports innovation leaders with their questions and challenges in innovation management.

Trend-based innovation consulting

In trend-based innovation consulting, the focus is on understanding the future, systematically analyzing it, and placing it in the corporate context. Trend reports, future studies, trend maps, Pictures of the Future, and Trend Radars are common instruments that help us map and prioritize client-relevant trends.

With the help of trends, you identify relevant developments in your existing business environment and discover so-called weak signals with disruption, revenue, and efficiency potential inside and outside your current portfolio. Trends make the future approachable. Working with trends helps you reduce complexity and derive implications for your own company.

Through innovation consulting, you gain a clear picture of your options and fields of action. A trend-based innovation consulting project—such as defining a Trend Radar—is the ideal starting point for systematic work with innovation. It is equally valuable as a foundation for a structured Foresight process and as a platform for cross-functional, company-wide dialogue and the internal build-up of knowledge about trends.

Strategy consulting

In strategic innovation consulting, the focus is a concrete target picture for the client's future direction. A future-oriented mindset and an active culture of innovation within the company are important levers for future readiness. Strategy consultants support you with deep Foresight, strategy, and methodology expertise, expanding your systematic view of the world of tomorrow. As partners, Innovation Consultants bring an external perspective to your internal challenges and provide you with innovative impulses.

Strategic innovation consulting with trends and scenarios serves both strategy development and strategy validation.

Starting points for strategic innovation projects:

• You want a more sustainable direction for your company.
• You want to strengthen your future readiness so you can make the best decisions even during crises and uncertainty.
• You want to give your team orientation in agile times.
• You want to give your work more visibility and a stronger voice.
• You are seeking clarity on how strongly which business fields should be developed.
• You want to strengthen your innovation management and align it with those responsible for strategy.

TRENDONE – trend-based and future-oriented

With TRENDONE as your trend-based strategy and innovation consultancy, you systematically identify the most valuable future opportunities.

TRENDONE is a strategy and innovation consultancy with 20 years of experience in industry and business. Our innovation consultants / Innovation Consultants run client projects from our offices in Hamburg, Berlin, and Zurich. Our cross-industry B2B clients include not only large corporations but also mid-market companies starting at around 100 employees. The average project length is about 5 weeks. Depending on the question, it begins with a kick-off or research phase and concludes with a final presentation. Clients and the consulting team jointly define the scope and focus of the engagement.