Whitepaper
Trend Radar Playbook: Prioritize, Communicate, Strategically Use Trends
Making well-founded decisions in uncertain times - with systematic trend management and a structured trend radar.
In a world full of uncertainty, information overload and rapidly changing markets, companies are finding it increasingly difficult to identify relevant trends and take targeted action. A lack of prioritization and isolated insights mean that opportunities remain untapped and resources are used inefficiently.
The Trendradar Playbook shows how you can use a systematic approach to gain orientation, prioritize strategically and communicate your findings effectively.
Changing orientation: your guide to strategic trend management
Overview
Find out how a trend radar works as a strategic early warning system and how you can use it to bring clarity to the variety of trends.
Prioritization
Learn how to focus scarce resources on the most important developments - ACT, PREPARE & WATCH
Communication
Insights only have an impact if they are shared and understood - both internally and externally.
Practice
Find out how OTTO used TRENDMANAGER to develop a trend radar for sustainable logistics in order to identify strategic white spots and take systematic action.
Trendradar Playbook: Prioritize, communicate and strategically use trends
Use trends as strategic innovation tools!
How to unleash innovation potential with clarity, structure and system and position yourself for the future. Download the Trendradar Playbook now free of charge and take your own innovation strategy to the next level!
PDF download (500 KB).
Let’s work together to shape your vision for the future
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