Trendradar
Trend radar for SMEs
Sustainability is the key indicator of economic strength in times of ever faster change and immense global challenges. Being — and staying — innovative is a permanent task that particularly affects SMEs. This is because the corona pandemic has led to a significant dynamization of the entire business environment, which has caused new instabilities that need to be addressed.
We generally characterize SMEs in the D-A-CH region as highly adaptable, agile from within and cooperative externally. World-renowned brands, hidden champions and family businesses, some of which have existed for generations, are proof of product quality and the successful combination of tradition and expertise.
With Trend Radar for SMEs, TRENDONE, in cooperation with the BDI, provides a data-based answer to the question of the most relevant trends for 2022.
From SMEs for SMEs
In cooperation with the Federal Association of German Industries e.V. (BDI), TRENDONE presents the results of the comprehensive trend survey among SMEs.
153 Trend Reviews
More than 150 innovation managers from German-speaking SMEs gave their assessment as part of a comprehensive trend survey.
24 macro trends
24 macro trends were assessed according to the impact on companies, the time of mainstream adaptation in the industries and the level of competence in the company.
12 industries pictured
153 participants from 12 industries with mostly technologically savvy companies and business models shape the current opinion in July 2021.
The most relevant trends for 2022
The trend radar is one of the most important tools for effectiveness in the innovation process. It answers the question of which trends a company should and must focus on in the future.
The results of the trend evaluation are presented in the “Act-Prepare-Watch” trend radar logic. The trend radar thus provides orientation at first glance and shows how to proceed with trends in a corporate context.
The trend radar for SMEs is the basis for the development of fields of innovation and serves as an internal and external communication tool.
The most important trends in SMEs were assessed according to their influence on the respective company and the assessment of mainstream adaptation. The macro trends set as Act trends represent the most relevant topics for action.
The top reviews
Above all trends is the socio-economic topic of sustainability, which all players must adapt to, while digitalization remains at the forefront of mega trends.
Digitization
is the most important mega trend.
Digitalization trends are still of undisputed importance for SMEs in the D-A-CH region.
Cybersecurity
is the highest-rated macro trend.
For most medium-sized companies in Germany as an industrial location, all levers are on Act when it comes to cybersecurity.
Circular Economy
is rated the most influential of all four sustainability trends.
In energy-intensive industries, the potential of the circular economy is particularly high.
The Trend Radar for the mid-sized sector
In cooperation with the BDI, TRENDONE presents the 24 most important trends in 2021+ for the mid-sized sector, as evaluated by mid-sized firms.
- 153 participants
- 24 macro-trends
- 12 industries
The Trend Radar for the mid-sized sector in PDF format (14,9 MB)
Let’s work together to shape your vision for the future
Do you have any topic requests or feedback? Write to us at podcast@trendone.com or send us a voice message via WhatsApp
