Trend Speed Dating
Trend Speed Dating is a particularly dynamic and interactive method for getting to know a large number of trends in a short time, discussing them together, and evaluating them as a team.
How Trend Speed Dating works:
The basic principle is similar to classic speed dating. In short, intensive conversation rounds, two team members each engage with a particular trend. Each round usually lasts 3–4 minutes, after which the conversation partners and/or trends are switched. The goal is to gather many different perspectives and initial assessments of relevance.
Preparation:
Define the thematic framework for the speed dating. Prepare a selection of trends (e.g. as cards or a list) from the Trend Universe or after a search phase. The more varied the selection, the better.
Execution:
Each round, the assigned teams discuss a trend.
- What is behind this trend?
- Where do we see opportunities or risks for our company?
- How relevant is this trend in our context?
- After each conversation round, partners switch, so that every participant gets to know as many different trends and opinions as possible.
Conclusion and securing results
At the end, each person creates their own list of favorites. The most important trends are presented to the group and prioritized together. This result can be carried directly into your trend process.
