Post Privacy

Macro-Trend

Megatrend: Post Privacy

The use of digital services has made users transparent. The beneficiaries of this are not only companies, whose vague terms of use seldom reveal what actually happens with user data, but also malicious third parties who succeed in acquiring private details. The indispensability of the internet has led to this new constant threat to privacy being widely accepted. However, a new lifestyle has now emerged based on the organized management of one’s own data footprint. Digital services for precisely controlling the spread of private data now belong to the repertoire of modern society. Companies have also recognised this need and now offer services that allow customers themselves to decide how much of their data they are willing to share.

Related Macro-Trends


MORE TRENDS AND BEST PRACTICE CASES?

You can find worldwide best practice examples on this macro-trend in our online tool, the Trendexplorer:

  • Access to the latest and most relevant innovations worldwide
  • Finding useful information with targeted searches
  • Creating impressive presentations in PowerPoint or PDF
  • Collaboratively working on trend researches
  • Staying up-to-date with individual trend alerts

TEST FOR FREE


OUR CUSTOMERS INCLUDE