Macro-Trend Life Sharing

Macro-Trend: Life Sharing

It began with mobile phones held up at concerts and is today continually evolving through new technologies: Life Sharing. Life Sharing means allowing others to share in your own life by sharing experiences and activities via a diverse range of communication channels. A part of this process involves people orchestrating their online identities and choosing how the rest of the world sees them (Impression Management). In addition to posts and photos, an increasing number of streaming apps are being integrated into social networks, allowing users to share moments live. Lifelogging goes one step further, using webcams or small portable cameras to document everyday life. Applicable here is that real time increases authenticity.

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