MACRO-TRENDS

Macro-trends are specific variations of mega-trends. They describe partial trends that feature a different degree of effectiveness.

Macro-trends are the smaller of the major trend movements. Assigned to the respective mega-trends, they describe developments that are backed up with concrete innovations.

Discover all 90 macro-trends in the trend universe 2018.


MORE TRENDS AND BEST PRACTICE CASES?

You can find worldwide best practice examples on all 16 mega-trends and macro-trends in our online tool, the Trendexplorer:

  • Access to the latest and most relevant innovations worldwide
  • Finding useful information with targeted searches
  • Creating impressive presentations in PowerPoint or PDF
  • Collaboratively working on trend researches
  • Staying up-to-date with individual trend alerts

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