After all, innovations only work when there is a close connection between the process as a framework, the right content to begin with and the culture as a basis. These three areas are therefore always closely examined and interrelated correspondingly.
The aim is to create a vision and a master plan for successful innovation management.
Three components of the Innovation Cockpit
Example of how the procedure works in a customer project
The procedure for the three main sections splits up into:
- Analysis of the current situation
- Input from TRENDONE
- Developing a mission
The relevant participants are selected in advance for the individual workshops and included in the processes. An example of the procedure in the three sections is as follows:
WORKING OUT THE CONTENT
Identifying relevant trends
Developing the image of the future
Defining the topics
Launching the Trendscouting process
WORKING OUT THE INNOVATIONS
Figuring out the implications
Working out ideas
BEST PRACTICE SCENARIOS
What is possible?
What suits the company?
WORKING OUT THE PROCESS OF IDEALS
Evaluating the steps
Arranging them into current stock
What does innovation culture mean?
How does the company position itself externally in relation to innovations?
TRANSFERRING THE MINDSET
What values stand for the staff?
Innovation Masterplan References
Innovation Masterplan for a large German airport