Macro-Trend Sensation Marketing

Macro-Trend: Sensation Marketing

Sensation Marketing attempts to create attention through the use of creative, refined and partially irritating means. Campaigns far removed from conventional billboard advertising, in unexpected locations and unusual places, are the termed Ambient Media. Building façades, street lamps or trees - all conceivable contact points are used in combination with unconventional, interactive and multimedial implementations of the brand. Another form of Sensation Marketing is Guerilla Marketing. Typical for this is the comparably low allocation of funds. Images and videos resulting from such promotions are often later shared on social media to multiply marketing effectiveness.


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