Macro-Trend Personal Design

Macro-Trend: Personal Design

The desire for individuality will be increasingly expressed in the personalisation of product designs. Companies offer their customers the opportunity to create T-shirts,  shoes and toys according to their own imagination. The creation and ownership of highly customised products will become a new status symbol, providing consumers the feeling of individuality. The adaptation of design to individual needs is also playing an ever larger role. Consumers are able to choose the form a book or a piece of furniture should take.

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