Personal Branding

Macro-Trend

Megatrend: Personal Branding

In social media, people are becoming their own brand managers. Everyone now leaves traces of a digital footprint, not just professional influencers. People who carefully curate their online presence strengthen their reputation. Taste, talent and experiences are made visible. People tell authentic stories or portray themselves in a better light. Whether for contacts, followers or future employers – profiles on Facebook, Instagram and LinkedIn seem like a business card, portfolio and CV all at once. The question today is therefore no longer whether or not people view themselves as a brand, but rather how they cultivate and manage their personal brand.

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