Today, the question is no longer if one considers himself a brand. The question is much more how one stages, cultivates and maintains his brand. Everyone leaves behind a digital footprint, and those who wish to be noticed tell their own authentic story about their personal skills and the properties setting them apart from the competition. Millennials, who are active on many social networks, are not addicted to the internet, but are simply their own full-time brand managers. With a well-conceived online presence one strengthens his reputation and creates transparency about his skills and personality. Potential employers and partners also separate the wheat from the chaff using through online images. In the past, it was about who you know. No, it's about who knows you.
MORE TRENDS AND BEST PRACTICE CASES?
You can find worldwide best practice examples on this macro-trend in our online tool, the Trendexplorer:
- Access to the latest and most relevant innovations worldwide
- Finding useful information with targeted searches
- Creating impressive presentations in PowerPoint or PDF
- Collaboratively working on trend researches
- Staying up-to-date with individual trend alerts