Macro-Trend Net Culture

Macro-Trend: Net Culture

Net Culture describes all communication forms developed since Web 2.0. They are primarily visual and globally understood. Fleeting outrages and shows of solidarity, viral phenomena (memes), emoji and Cat Content are a part of this as much as the mentality of sharing. Pictures with funny texts appear on everyday or current events or pop culture phenomena. However, Net Culture shouldn't be seen as a closed virtual micro-cosmos because many terms find their way from the Web into everyday situations. New codes arise which are important for companies, particularly for marketing to Millennials, to know and decode. These include who has seen the latest “Tatort” (TV series) and who has an opinion about #dressgate. We say: black and blue.


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