Net Culture describes all communication forms developed since Web 2.0. They are primarily visual and globally understood. Fleeting outrages and shows of solidarity, viral phenomena (memes), emoji and Cat Content are a part of this as much as the mentality of sharing.
Pictures with funny texts appear on everyday or current events or pop culture phenomena. However, Net Culture shouldn't be seen as a closed virtual micro-cosmos because many terms find their way from the Web into everyday situations. New codes arise which are important for companies, particularly for marketing to Millennials, to know and decode. These include who has seen the latest “Tatort” (TV series) and who has an opinion about #dressgate. We say: black and blue.
MORE TRENDS AND BEST PRACTICE CASES?
You can find worldwide best practice examples on this macro-trend in our online tool, the Trendexplorer:
- Access to the latest and most relevant innovations worldwide
- Finding useful information with targeted searches
- Creating impressive presentations in PowerPoint or PDF
- Collaboratively working on trend researches
- Staying up-to-date with individual trend alerts