Macro-Trend Mood Tech

Macro-Trend: Mood Tech

Technology is increasing in its empathy. It is learning to interpret moods and emotions and store this information in the form of data. Mobile end devices and sensors are the hyperlinks to emotional diaries. The smartphone measures environmental data, such as volume, tracks positioning, and records communication partners, while EEG sensors record neural activity. The data flows into an emotional record which shows users the most important influencing factors for positive feelings. This mood data not only helps with self-improvement of behaviour. Emotional insights gained by using a product can also supply valuable findings about customers, useful for developing new products and marketing strategies.


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