Macro-Trend Matchmaking Services

Macro-Trend: Matchmaking Services

Matchmaking Services provide a mostly virtual marketplace where people can be brought together and providers linked to buyers. Dating – either online with OkCupid or offline at speed-dating events – is a core topic. Personality and recruitment profiles can also lead to improved matches in the job market. The services extend to platforms where farmers can rent out their fields in the summer to event organisers. Even the so-called love management tools belong here – these being applications for managing relationships. These tools facilitate communication in intimate relationships – from using joint diaries and photo albums to coaching measures.

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