Macro-Trend Location-based Services

Macro-Trend: Location-based Services

Location-based Services are services mobile device users have access to depending on their location. Examples of these are route planners, restaurant finders, entertainment programs for the mobiles, or location-based advertising (see Proximity Marketing). The area in which coupons or media content is available to users can be precisely defined by providers (geofencing). Private photos and videos can also be assigned to specific areas and only accessed by exclusive circles of friends.

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