Macro-Trend Individual Pricing

Macro-Trend: Individual Pricing

Individual Pricing is pricing based on data that includes consumer status and behaviour and other context factors, such as locations, time and weather. For example, current income, shopping habits or current events are used to offer customers personalised discount coupons for suitable products in real time. Promotion campaigns will temporarily do away with money as a currency and accept a gesture of love or washing your own plate in restaurants as payment. Online news formats are already seeing an increase in “Pay per Tweet” or other share offers. Fixed list prices could soon belong to the past to be replaced by dynamic price models.


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