Macro-Trend Experiental Marketing

Macro-Trend: Experiental Marketing

While Participation Marketing rewards participation, Experiential Marketing is about interaction with the brand through intensive experience. Discourse occurs across all five senses. Applications range from real or virtual experience worlds to installations that incorporate the user's mood, to the olfactory marketing of a new spice at bus stops. Often discoveries in neuroscience are applied. Even the processes behind a customer choosing for or against a product are being researched to draw deductions in relation to the design, colours and messages of marketing communication.


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You can find worldwide best practice examples on this macro-trend in our online tool, the Trendexplorer:

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