Macro-Trend Dynamic Storytelling

Macro-Trend: Dynamic Storytelling

Storytelling has become dynamic. The weaving in of social data from social media allows stories to be customised for everyone. Context factors such as place, time, environment and people are used in the storytelling. Unlocking and discovering temporal or location-dependent information turns stories into games. In addition, they are increasingly being told through multiple channels. A story leaps from the television to the smartphone and into the print magazine.  Formats appealing to different senses drive storytelling into a digital enactment: image, text, sound, speech and smells transport a story with multiple senses.


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