debate about forwarding personal data and privacy is fully underway. In this
context, there are now several opportunities for users to profit from marketing
their own data. These include offers from app operators and service providers for the use of user data in exchange for discounts and other material and monetary rewards. Data which has previously been shared with third parties without permission or as the result of opaque user agreements is now transparently collected with the inclusion of the data owner, thanks to Data Deals. This observes user privacy as well as allows their data to be processed by companies without losing trust.
MORE TRENDS AND BEST PRACTICE CASES?
You can find worldwide best practice examples on this macro-trend in our online tool, the Trendexplorer:
- Access to the latest and most relevant innovations worldwide
- Finding useful information with targeted searches
- Creating impressive presentations in PowerPoint or PDF
- Collaboratively working on trend researches
- Staying up-to-date with individual trend alerts