Macro-Trend Data Deals

Macro-Trend: Data Deals

The debate about forwarding personal data and privacy is fully underway. In this context, there are now several opportunities for users to profit from marketing their own data. These include offers from app operators and service providers for the use of user data in exchange for discounts and other material and monetary rewards. Data which has previously been shared with third parties without permission or as the result of opaque user agreements is now transparently collected with the inclusion of the data owner, thanks to Data Deals. This observes user privacy as well as allows their data to be processed by companies without losing trust.


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