Macro-Trend Crowd Actions

Macro-Trend: Crowd Actions

Crowd Actions refers to any collaboration between individuals organised online. The term crowdsourcing is used in the context of the collective development of ideas and concepts. This can be customer loyalty measures on social media, but also for scientific purposes (Citizen Science). Project financing via the Crowd is called Crowdfunding or Crowdinvesting. Crowdfunding allows, for example, artists to produce a new album financed by their fans, who are usually rewarded with non-monetary incentives. In contrast to this is profit-orientated Crowdinvesting, which are investment platforms on which investors participate in the profit of a project or the creation of a company.


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