With content marketing, brands work with the topics that match their business areas and present themselves as trustworthy sources of information and entertaining storytellers. Unlike traditional ads, the advertising measures do not move away from the content as they represent valuable information or entertainment instead. Providing high-quality content helps brands to discreetly familiarize new customers with their services via theme-based searches. What began with printed customer magazines now runs through all channels and, in future, content marketing will conquer even more platforms in augmented and virtual reality. Helpful content is more important than ever for customers and always makes a positive impression.