Macro-Trend Bricks & Clicks

Macro-Trend: Bricks & Clicks

Bricks& Clicks is a retail trend that combines the benefits of stationary retail(Bricks & Mortar) with online shopping (Clicks). This creates variouscombination possibilities: ordering things online and collecting them at thenearest store or pick-up point (Click & Collect) or viewing things in thestore, ordering them and then having them delivered home. Technologies such as QR coding, NFC and iBeacon make it possible to carry out actions associated with online shopping (such as price comparisons, viewing product information and ratings, and product ordering) at the Point of Sale. In contrast, it's also possible for online shoppers to seek advice and information from shop sales personnel directly via livestream and chat.


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