Macro-Trend Body Tuning

Macro-Trend: Body Tuning

Doping, plastic surgery or even an Espresso in the afternoon – the body is increasingly being understood as building kit which can be optimised. Achieving ideals of beauty, performance and health draws on large numbers of aids. Foods promise beauty and health. Clothing helps optimise its wearer by eliminating bad odours, supplying skin with moisture and teaching correct posture. Health is also a constant target of optimisation. Healthcare and the early diagnosis of illnesses is improving thanks to nano-technology sensor implants. Body Tuning is targeting improved health, beauty and performance.

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