Evaluate trends correctly
A multitude of different change phenomena exists in the depths of the trend universe. However, not every trend influences your own industry equally. Some trends may be highly relevant to you, while others only concern specific aspects of your business or have no effect at all on your company. It is therefore important to individually evaluate the influence of the various trends.
Localize and categorise trends
The Trend Radar is a tool that helps you to evaluate the trends by using specific criteria to acquire an overview of key topics and technologies. Trends can be integrated via various parameters and localized in relation to each other. What’s more, the Trend Radar displays the meaning and influence of trends on your company in a timeline, for example, while measures for the innovations process are derived from this with the help of the Watch-Think-Act cluster.
Your result: Complex connections at a single glance
The final output is a clearly laid out chart that systemizes your personal trend universe in a visually stylish manner and explains the effect of the individual trends on your business field. This ensures that you maintain a clear view of the future.