Country-specific identification and presentation of the latest consumer and market trends for the REWE GROUP
On behalf of the REWE GROUP, TRENDONE and our trend scouts have studied this question: “What are the latest consumer and market trends in a country specified by the REWE GROUP?”
To answer this question, our trend scouts have studied the weak signals and innovation examples as part of a research phase lasting several weeks in their respective country. In the subsequent analysis phase, we examined the submissions to find patterns and we identified six trend movements.
As a result, we came up with relevant macro-trends with a corresponding impact on the markets of the REWE GROUP, each of which has been backed up with five concise micro-trends from different industries to clarify them.