This project answered the question how important technology, society and industry is for the own company and what kind of influence is given to the agricultural sector.
The trend study included eight macro-trends with several phenomena which will lead to agricultural transformation. The report also gave an overview of effects today and in the future. In addition to that the report concentrated on the cultivation and production processes of all stakeholders along the entire value added chain. New possibilities adapting intersectoral innovations were also considered.
Based on these results recommendations were made including guidance how to be best prepared for the future.