This project answered the question how important technology, society and industry is for the own company and what kind of influence it has on the agricultural sector.

The special trend report included eight different macro-trends with several phenomena which will lead to agricultural transformation. The report also gave an overview of effects today and in the future. In addition to that the report concentrated on the cultivation and production processes of all stake holders along the entire value added chain. New possibilities adapting intersectoral innovations were also considered.

Based on these results new recommendations were developed including guidance how to be best prepared for the future.