For one of the leading German logistic service providers we acquired a macro trend study which included trends within and across the industry as well as their influences on the company's future.
Besides identifying micro-trends, background information like initiator clusters, special sources to the micro-trends and continental distribution mattered to our customer. Therefore our first step was to identify micro-trends, to analyze them with a view to find out their origin and sort them into different clusters.
In addition to that macro-trends were derived and sorted into the trend universe 2015. Based on the information obtained, new implication for the future were phrased.